Learning to Reduce Cart Abandonment: A Data-Driven Personalization Framework Based on Customer 360 and Journey Friction Analytics. International Journal of Advanced Computational Methodologies and Emerging Technologies, [S. l.], v. 15, n. 7, p. 1–14, 2025. Disponível em: https://owenpress.com/index.php/IJACMET/article/view/2025-07-04. Acesso em: 30 dec. 2025.